![]() Partnership Will Produce 1,100 College and High School Properties, Stream More than 14,000 Live Events and Deliver Unrivaled Value to Collegiate Athletic Programs and SponsorsĬBS Interactive Advanced Media and Learfield’s Sidearm Sports today announced a new partnership to jointly produce and operate more than 1,100 college and high school athletic websites and stream more than 14,000 live events each year. Samsung is partnering with 20 Power Five college football programs to produce a new video series called “Shrines of Glory’’ that is streaming throughout this current season.CBS Interactive Advanced Media and Learfield's Sidearm Sports to Partner in College Sports The series highlights passionate “superfans” from each university and is part of Samsung’s digital ad campaign to promote its Neo QLED 4K televisions. Of the 20 colleges, five of them - Alabama, Michigan, Ohio State, Texas and Washington - have named Samsung their official consumer electronics television partner. The other colleges featured in the video series include Arkansas, Arizona, Baylor, Duke, Florida, Iowa, North Carolina, Oklahoma, Oregon, Penn State, Stanford, Tennessee, Virginia Tech, West Virginia and Wisconsin. Shrines of Glory is streaming on Samsung’s YouTube channel, as well as the social media outlets of Alabama, Michigan, Ohio State, Texas and Washington. The series is being developed by Publicis Sport and Entertainment and college marketing firm Learfield, which holds multimedia rights for all 20 participating schools. Scrimmage, a Web3 wallet startup that rewards sports bettors with cryptocurrency, has raised a $600,000 pre-seed round ahead of the company’s launch planned for later this year. The funding round is led by Miami Marlins co-owner Roger Ehrenberg through his Eberg Capital and IA Ventures funds. Scrimmage has also received funding from Techstars, which included the startup in its Indianapolis Sports Accelerator held earlier this year. The Scrimmage app lets users buy an NFT to earn $SCRIM tokens and link their Scrimmage account to existing accounts they have with legal sports betting operators. Each time a user wins a bet at any of their sportsbook accounts, they will also be rewarded with crypto tokens that can be exchanged for USD. Sportsbooks compatible to sync user accounts with Scrimmage include DraftKings, FanDuel, Caesars, BetMGM, PointsBet, Barstool, PrizePicks, Underdog, WynnBet, Borgata and Fox Bet. The founders of Scrimmage are Dan Taren and Matt Dever, two 25-year-olds who previously worked as financial analysts for Bank of America and Citigroup in New York. ![]() Sports sponsor ship intelligence platform Relo Metrics has named Jay Prasad as its new CEO. Prasad was most recently the chief strategy officer at LiveRamp TV, where he led the company’s broadcast activations and Data Plus Math measurement products, as well as spearheading partnerships with brands, agencies, media conglomerates, OTT/CTV platforms and cable and satellite providers.Īt Relo Metrics, which specializes in AI-infused sponsorship analytics, Prasad will be asked to grow the company’s burgeoning data insights that are deployed by teams in the NBA, MLB, NHL, NFL, CFL, Major League Rugby, the English Premier League and cycling entities. Relo Metrics’ platform allows those teams and leagues - as well as leading brands - to swiftly track a sponsor’s exposure throughout live broadcasts, social media and streams. Prasad replaces former CEO Brian Kim, who oversaw the company’s initial foray into the sports sponsorship space. Under Kim, Relo Metrics began partnering with Meshh, a f irm that uses a proprietary sensor to track behavioral analytics of consume r s at in-venue brand activations. Meshh’s devices, once placed inside a venue, could read WiFi signals from consumers’ smart phones to calculate data such as unique reach, linger time and repeat visits from fans at a given activation. The Buffalo Bills began utilizing Dragon Seats’ climate-controlled sideline benches during its game Sunday night against the Green Bay Packers after finalizing a multi-year deal heading into the colder portion of the NFL season.ĭragon Seats’ hybrid technology can both heat and cool a sideline bench, depending on weather conditions. The company’s agreement with the Bills includes sideline support technicians and an option to deploy accompanying sideline heaters that are safer than the traditional “torpedo’’ heaters used during frigid football games.
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